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Vision & Mission

Sparrow Society was founded in 2013 with a vision to Change the World One Really Cool Product at a Time.

Vision & Mission

Why? Because People Matter.
and Stuff is never just Stuff.
Stuff is made by real people, with real hopes & dreams and real value. When we choose to buy ethically-made products, we choose to sustainably support REAL people.


Ethically Made

All our products are ethically made with a purpose to empower & encourage. We follow fair trade policies and offer extended benefits to our Creators.


Job Creation

Creating dignifying, fulfilling jobs with added skills training and opportunities to empower our Creators to thrive.


Non Profit Company

This means that our profits are not distributed to share holders, but rather redistributed to our Creators. All profits get sown right back into their benefits package and additional training and opportunities.


Ships Worldwide

We follow strict international quality standards, complete with AGOA certification. Sparrow Society is a registered legal entity in both South Africa (NPC) and in the USA (LLC). We export often, work with reliable customs brokers, and are able to see the product all the way through to delivery.

Founder, Kate Senekal, shares the story behind the brand:

The Products


Creating high quality products is incredibly important to us, not only to satisfy our customers, but because it fulfills one of our core missions to truly empower, uplift and train our Creators to be their very best. Creating an ethos of EXCELLENCE is paramount to this goal.


We have strict quality control guidelines to make sure all our products look exactly the way they are supposed to.  Because we sell online and in largely wholesale capacities, it is very important to us to create our products with a consistency that our customers can trust.


We are a brand that cares.  We care that you have deadlines.  We care about your time and your investment.  We do our very best to ensure that the promises we make are always kept.  We go the extra mile to ensure that we are able to fulfill deadlines for orders placed and that a quality product is always delivered.

On Trend

No more frumpy fair-trade goods that are only bought out of pity.  Part of creating dignifying work is to create beautiful products that people actually WANT to buy.  We never want anyone to purchase our goods out of pity for our creators, but because they value the craftmanship that went into making it.

The Purpose


Sustainable economic empowerment is one of the keys to a flourishing future for any country.  To empower someone with the means to provide for their family has much further reaching impact that merely putting food on the table.  A hand up is better than a hand out.  It may take a bit longer, but it has a much longer lasting impact and that’s why we are here for the long haul.

Fair Trade Plus

Sparrow Society very proudly follows standardized Fair Trade Principles. So many of the clothes, accessories and gadgets we buy are made in sweatshops with no way for us to check up on fair labour practices. Often companies will prioritize their profit margins over the safety and dignity of the people actually making their products. Our company was built for the people, not the products, so we make sure to pay our amazing creators the wages they deserve plus benefits (including retirement annuity and risk benefits) and offer business support for those wanting to move on and start their own brands and companies.

Skills Development

Many of our Creators come to us with very little skill and even less experience.  We train in basic employable skills as well as provide a structured environment within which our Creators learn the importance of quality, consistency and doing everything with excellence.  We also upskill in sewing, textile printing methods and various other creative and admin tasks.

Enterprise Development

In addition to our Creative Business Course for our Creators to take the next step for their futures into entrepreneurship, we come alongside other creators who have a particular creative skill or product line that they offer.  We assist with product development to get their product to standards to sell in traditional marketplaces and even ready for exporting.

We have also had the immense priviledge of sowing our profits back into other communities and African countries through the YES Girl Project entrepreneur training program.


Our clients

Elizabeth Arden, 2017-current

GWP Cosmetic Pouches

Design, Concept & Manufacture

Bill Gates Foundation, 2019

Conference Tote Bags

Instagram, 2018
Promotional Zip Pouches

Joyce Meyer Ministries, 2017-current

Conference Tote Bags & Promotional Bracelets

Woolworths Beauty, 2019

Matching GWP Tote Bags & Cosmetic Pouches

Sir John, 2019

GWP purse and tote for inaugural make up line launch

Hillsong Church, 2017-2018

Custom Ornaments for Fundraiser

City of Cape Town Tourism, 2017-current

“Love Cape Town” totes for tourism centers all over the city

Meet the team

Founder & CEO

Kate Senekal

Kate Senekal

Bag Team Leader



Fashion Team Leader



Production Manager



Inventory Manager






Partnerships Manager



Production Assistant



Production Assistant



Seamster & Pattern Maker